benefits of email marketing

Email marketing is the fastest growing marketing medium in the world and the standout leader in return on investment. A recent Commonwealth Bank survey of small business revealed that email marketing was the most successful of all. It's also the least expensive and the easiest to measure.

Email marketing works for the following reasons.

• It allows targeting of customer types
• It drives direct sales in the door
• It builds relationships, loyalty and trust
• It is easy to track and measure
• It is highly cost effective
• It is environmentally friendly

Internet use in Australia

Year	Users	Population	% Population
2000	6 600 000	19 521 900	33.80%
2007	14 729 191	20 434 176	70.20%
2008	15 300 000	20 600 856	74.30%

As you can see, internet use is now widespread, with broadband making the internet faster and more accessible for the majority of Australians. 86% of households reported having a computer, with 78% of households being connected to the internet. The fact is, most of your clients will have an email address, so using email marketing is now more acceptable, measurable and cost effective than direct mail or advertising in local papers.
 
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